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AI Tool
#2Otus Analytics
Plus verifiedOtus Analytics is an AI-native, privacy-friendly web analytics tool from the Netherlands, hosted in the EU.
FreemiumAdvertising
Overview
Most website owners have been told they must choose between the tracking they need and their visitors' privacy. Otus is built so you don't have to choose.
- AI Chat: ask questions about your website data as if you had your own personal web analyst
- AI analyst: a weekly AI summary of what changed and why, on every plan
- Two tracking modes, chosen per site: cookieless (no banner needed for analytics) or cookie mode for visitors who consent
- Conversion forwarding: server-side forwarding to Google Ads, Meta, TikTok and ChatGPT, off by default and only active when you enable it
- Real-time dashboard: page views, sessions and referrers update live
- E-commerce and funnels: revenue tracking and drop-off analysis
- Multi-site: all sites under one login, sharing one event allowance
- Quick setup: a script under 5 KB, Google Tag Manager templates or a WordPress plugin. Works with Shopify, Webflow, Wix, Squarespace, Ghost, Framer, static site generators and more.
- EU-only sub-processors: Hetzner (Germany/Finland, 100% renewable electricity), bunny.net (Slovenia), Lettermint (Netherlands), Mistral AI (France)
- Business model: funded entirely by subscriptions, and visitor data is never sold
Who is it for?
Startups, Founders, Marketers, Agencies, Small Businesses, Enterprises
Problem
Website owners are told to choose between full tracking, which comes with cookie banners, third-party pixels and data sent to the US, and privacy-friendly tools that lose returning visitors, campaign results and the conversion data their ads depend on. Even with the data, most teams don't have time to work out what changed and why.
Solution
Otus offers cookieless or cookie mode per site, so visitors are counted whether or not they consent. Conversions are forwarded server-side to Google Ads, Meta, TikTok and ChatGPT without pixels in the browser. Instead of digging through dashboards, users ask AI Chat questions in plain language and get a weekly summary of what changed. Setup takes one script tag, Google Tag Manager or the WordPress plugin.
What makes it unique
Otus combines three tools in one: privacy-friendly analytics, server-side conversion forwarding and an AI analyst. It is fully EU-hosted, including the AI, which runs on Mistral in Europe and only sees aggregated data. Most privacy-focused tools offer neither AI analysis nor ad conversion forwarding, and most tools that do aren't hosted in the EU.
Screenshots
Screenshot 1 of 5
Features
1Meet your new web analyst.
2Analytics without compromise.
3An analyst that tells you what changed.
4Keep your conversion data without the pixels.
5Cookieless or full tracking, chosen per site.
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